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Mar 11, 2025
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]
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ADV 307 - Conceptual and Creative Thinking in Media Planning3 credit(s) Every semester
Students learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign.
PREREQ: ADV 208
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