2014-2015 Undergraduate Course Catalog 
    
    Apr 23, 2025  
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]

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MAR 357 - Consumer Behavior

3 credit(s) Every semester
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.
PREREQ: MAR 255  OR MAR 301 


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