|
|
|
Nov 28, 2024
|
|
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]
|
RMT 301 - Retailing FundamentalsMartin J. Whitman School of Management
3 credit(s) Every semester
Retail mix: location, layout, organization, merchandise, pricing, customer services, sales promotion, and consumer trends. Retail research introduced through examination of target market and demographics.
|
|
|