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Nov 22, 2024
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2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]
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SPM 324 - Sport Sponsorship and PromotionSport Management
3 credit(s) Irregularly
Overview of sponsorship and promotional principles used in marketing sport events. An emphasis on proposal writing, sponsorship solicitation, and the elements of a promotional campaign. Students will apply the theory to an existing sport event.
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