|
|
|
Nov 24, 2024
|
|
2016-2017 Graduate Course Catalog [ARCHIVED CATALOG]
|
MBC 603 - Creating Customer ValueMartin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
How marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.
|
|
|