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Dec 01, 2024
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2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]
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ADV 208 - The Big Idea in AdvertisingS.I. Newhouse School of Public Communications
3 credit(s) Every semester
A look at the most creative advertising strategies and advertising agencies. Develop a critical understanding of a Big Idea in advertising; how it’s developed, nurtured, exploited and the impact it can have.
PREREQ: ADV 206
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