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Nov 28, 2024
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2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 255 - Principles of MarketingMartin J. Whitman School of Management
3 credit(s) Every semester
Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
PREREQ: ECN 203 AND (MAS 261 OR MAT 122 OR MAT 221 )
COREQ: FIN 256 AND SCM 265
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