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Nov 25, 2024
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2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 301 - Essentials of MarketingMartin J. Whitman School of Management
3 credit(s) Every semester
Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required.
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