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Dec 21, 2024
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2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 613 - Strategic Brain: Media PlanningS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Learn how to create media plans including both traditional and digital advertising media vehicles. It’s a strategic and creative part of the entire brand-communications program that provides solutions on costs, coverage, effectiveness, and scheduling.
PREREQ: ADV 611
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