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Jan 05, 2025
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2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 755 - Marketing Communications StrategyMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Managerial aspects. Determination of promotional budgets, planning and building promotional effectiveness, scheduling and monitoring promotional impact.
PREREQ: MBC 636
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