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Jan 05, 2025
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2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 761 - Marketing Strategies for InnovationsMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Commercializing new products, services, and technologies. Introduction and diffusion of innovations, market planning, product strategy design, and marketing decision making.
PREREQ: MBC 636
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