|
|
|
Jan 29, 2025
|
|
2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]
|
MAR 357 - Consumer BehaviorMartin J. Whitman School of Management
3 credit(s) Every semester
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.
PREREQ: MAR 255 OR MAR 301
|
|
|