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Jan 17, 2025
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2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 445 - Brand ManagementMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Concepts and tools essential for performing the role of a brand manager in a dynamic and competitive market. Coordinating marketing activities to achieve a profitable and sustainable market position of the brand.
PREREQ: MAR 255 OR MAR 301
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