EEE 682 - Entrepreneurial Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring

Double Numbered with: EEE 382
The interface between entrepreneurship and marketing, including both the role of entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral, and buzz marketing. Additional work required of graduate students.
PREREQ: MBC 636