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Dec 02, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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ICC 606 - Applied Research in Content ManagementS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: ICC 306
Students learn and use software tools such as site analytics, tracking code, and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of web traffic aggregation and SEO principles. Additional work required of graduate students.
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