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Dec 02, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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ICC 625 - New Media BusinessS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
The forces and drivers that shape the corporate structures, strategies, products, services, costs, and revenue in offline and networked New Media. Students apply traditional and evolving business principles to develop entrepreneurial new media business plans.
PREREQ: ICC 601 , ICC 605
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