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Nov 30, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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MBC 603 - Creating Customer ValueMartin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
How marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.
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