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Nov 30, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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PRL 603 - Foundations of Analytics, Social Listening and Information GatheringS.I. Newhouse School of Public Communications
1 credit(s) At least 1x fall or spring
Information gathering introduces students to effective search strategies for secondary research, social media listening and databases, laying the foundation for finding insights and developing primary research methodologies. Basic concepts of digital analytics are explored.
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