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Nov 28, 2024
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2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 357 - Consumer BehaviorMartin J. Whitman School of Management
3 credit(s) Every semester
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.
PREREQ: MAR 255 OR MAR 301
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