2015-2016 Undergraduate Course Catalog 
    
    Nov 24, 2024  
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2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

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MAR 378 - Industrial Marketing

Martin J. Whitman School of Management
3 credit(s) Irregularly
Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control.
PREREQ: MAR 255  OR MAR 301 


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