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Nov 24, 2024
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2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 401 - Electronic Retailing and MarketingMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: RMT 457
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ: MAR 255 OR 301
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