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Nov 28, 2024
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2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 456 - Global Marketing StrategyMartin J. Whitman School of Management
3 credit(s) Every semester
Building on concepts from previous marketing courses, this capstone course provides students both research and conceptual tools for understanding and making decisions about marketing strategy in the rapidly changing global environment.
PREREQ: MAR 255 OR MAR 301
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