|
|
|
Dec 03, 2024
|
|
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]
|
SPM 334 - Sport Event PromotionSport Management
3 credit(s) Irregularly
An overview of promotional principles used in marketing sport events with a focus on strategies of promotional campaigns, public relations, as well as promotional theory. Students will apply theoretical concepts to a promotional campaign for an existing sport event.
PREREQ: SPM 205
|
|
|