ADV 307 - Conceptual and Creative Thinking in Media Planning
S.I. Newhouse School of Public Communications 3 credit(s) Every semesterStudents learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign. PREREQ ADV 208 Shared Competencies Critical and Creative Thinking;
Communication Skills