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Nov 24, 2024
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2023-2024 Undergraduate Course Catalog [ARCHIVED CATALOG]
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ADV 523 - Digital Branding and StrategyS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ ADV 307
Shared Competencies Communication Skills
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