2023-2024 Undergraduate Course Catalog 
    
    Jan 30, 2025  
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2023-2024 Undergraduate Course Catalog [ARCHIVED CATALOG]

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MAR 378 - Industrial Marketing

Martin J. Whitman School of Management
3 credit(s) Irregularly
Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control.
PREREQ MAR 255  OR MAR 301 


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