MAR 454 - Digital Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring

This course provides students with practical knowledge and insights into digital marketing. Students will learn terminologies, concepts, and theories of digital marketing and develop analytical skills by exploring practical digital marketing tools. The major topics of the course include web analytics, A/B testing, search engine marketing, digital marketing campaign optimization, social media marketing strategy and analytics, and mobile marketing.
PREREQ MAR 255
COREQ MAR 356