PRL 604 - Theory and Practice of Public Relations

S.I. Newhouse School of Public Communications
3 credit(s) Every semester

Students learn about the theory and practice of public relations, while also learning the strategic writing process, storytelling, media relations, and pitching techniques, demonstrating professional writing skills using AP style, planning and presentation skills.

This course is summer only residentially and taught at least once a year in the Newhouse online program.