ADV 206 - Advertising Practice in a Diverse Society

S.I. Newhouse School of Public Communications
3 credit(s) Every semester

Introduce students to the role of advertising in business. Students will learn basic concepts, regulations, ethics, and diversity associated with advertising as well as how advertising fits into the marketing structure of most industries. Students cannot receive credit for both ADV 201 and ADV 206.
Shared Competencies Critical and Creative Thinking; Ethics, Integrity, and Commitment to Diversity and Inclusion