ADV 509 - Advertising Research and Planning: A Case Study Approach

S.I. Newhouse School of Public Communications
3 credit(s) Every semester

Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.
PREREQ ADV 208
Shared Competencies Critical and Creative Thinking; Scientific Inquiry and Research Skills