2024-2025 Undergraduate Course Catalog 
    
    Nov 23, 2024  
2024-2025 Undergraduate Course Catalog

MAR 401 - Electronic Retailing and Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with RMT 457
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ MAR 255 OR 301
Shared Competencies Information Literacy and Technological Agility