MUI 305 - Music Industry Marketing and Media

Setnor School of Music
3 credit(s) At least 1x fall or spring

Double Numbered with MUI 605
This course examines branding, marketing and PR in the music industry and the strategic use of traditional and social media to maximize their impact. This applies to both the corporate entity as well as the independent musician. Additional work required of graduate students.
PREREQ MUI 205 AND MUI 206
Shared Competencies Communication Skills; Information Literacy and Technological Agility