2024-2025 Undergraduate Course Catalog 
    
    Nov 23, 2024  
2024-2025 Undergraduate Course Catalog

RMT 457 - Electronic Retailing and Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with MAR 401  
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ MAR 255  OR MAR 301  OR RMT 301  
Shared Competencies Information Literacy and Technological Agility