DES 322 - Made In Italy: Business, Craftsmanship and Branding Success

School of Design
3 credit(s) At least 1x fall or spring

Offered only in Florence. The class “Made in Italy” draws on developments and marketing trends in the Italian design industry and the production of luxury accessories. Special attention devoted to different aspects of traditional artisanship and specific marketing strategies to achieve success.
Shared Competencies Scientific Inquiry and Research Skills; Critical and Creative Thinking