2024-2025 Undergraduate Course Catalog 
    
    Feb 16, 2025  
2024-2025 Undergraduate Course Catalog

SPM 348 - Analysis of Digital Media in Sport

Sport Management
3 credit(s) At least 1x fall or spring
The analysis and sport business application of various social and digital media currently utilized in sport management and strategies employed to maximize their effectiveness. Students will assess the usage of various social media platforms as it relates to the strategic business decisions made within sport organizations.
Shared Competencies Critical and Creative Thinking