Student Learning Outcomes
1.Identify the principles and laws associated with free speech and press for the US, as well as Advertising regulations including appropriation, false advertising, deception, competitive advertising, copyright, trademark, etc.
2. Describe how professionalization has historically shaped different areas of advertising industry including account management, creatives, account planning, etc. Use knowledge of the history of the advertising industry to adapt to current communications work environment
3. Explain diversity such as gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in American society
4. Recognize how the diversity of peoples and cultures has shaped advertising in a global society
5. Apply theories and concepts of design and visual communication to the use and presentation of advertising campaigns
6. Recognize Advertising professional ethical principles and apply them in pursuit of truth, accuracy, fairness and diversity in the Advertising context
7. Critically, creatively, and/or independently consider problems and issues relevant to the advertising profession
8. Conduct research and/or evaluate information by methods appropriate to the communications professions
9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
10. Evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
11. Apply basic numerical and statistical concepts
12. Apply tools and technologies appropriate for the communications professions in which they work
13. Contribute to knowledge appropriate to the communications professions in which they work
14. Exhibit the ability to present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths
15. Demonstrate the ability to work in teams