Recording and Entertainment Industries, BS

Contact

226 Smith Hall, 315-443-1388

Bill Werde, Director, Bandier Program, bwerde@syr.edu

Lisa Steele, Managing Director, Bandier Program, llsteele@syr.edu

Faculty

Ulf Oesterle, Michelle Santosuosso, William Werde

Description

The Bandier Program in Recording and Entertainment Industries is a multidisciplinary program that leads to a Bachelor of Science degree, and includes an understanding of music, communications, business, and entrepreneurship. It provides a global view of music and its role in entertainment media, with a focus on emerging trends and technologies and the ways in which these shape careers, as well as best practices in the music business. In addition to the Newhouse core curriculum, the program relies on coursework in the Whitman School of Management, the Setnor School of Music, and the College of Arts and Sciences. This program draws the top executives in the music business as guest lecturers on a weekly basis, and embraces a hands-on approach to learning the business, structured around three internships and a project/portfolio-based capstone project. Using industry-leading alumni and friends, plus the University’s vast resources, this unique program prepares students to compete in the fast-paced, ever-evolving entertainment industry. The Bandier Program has been designed with input from some of the most respected executives in music and entertainment. These high-ranking leaders, many of whom are alumni, are committed to ongoing involvement with the Bandier Program.

Student Learning Outcomes

Students in the Recording and Entertainment Industries program are expected to achieve the following learning outcomes:

Identify the principles and law of rights and usage as they pertain to the music industry, including publishing, recording and live performances
Apply theories and concepts of design and visual communications to the use and presentation of images and information
Apply tools and technologies appropriate for the music industry
Identify professional roles and functions within the music industry
Recognize professional ethical principles and best practices within the music industry

Major Requirements

Required Courses (32 credits)

Note:

*COM 346 - Race, Gender, and the Media or COM 348 - Beauty and Diversity in Fashion Media can be used to satisfy the diversity requirement instead of COM 344 and an approved course in the College of Arts and Sciences.

**Students will take BAN 201 for .5 credits for six semesters. The course will include a recitation for Bandier students.

Capstone Requirement (3 credits)

BAN 483 - Entertainment Industry Exploration

Global Experience

Internships (3 credits)

Students are encouraged to take real-life experiences in the form of internships (experience credit), to pursue particular areas of interest within the industry. Students must take three separate internships. These can be a mixture of non-credit and credit, but must total 3 credits of BAN 403 at completion of degree.

BAN 403 - Entertainment Industry Practicum

Newhouse Electives (4 credits)

Students must complete 4 credits of electives, choosing from courses in the Newhouse School.

Additional Requirement

PHI 293 - Ethics and the Media Professions (College of Arts and Sciences)

Specialization (18 credits)

Instead of a minor, students in the Bandier Program must complete a professionally oriented specialization, which is comprised of courses from the School of Management, the Setnor School of Music, and the Communications and Rhetorical Studies department in the College of Visual and Performing Arts.