2025-2026 Undergraduate Catalog 
    
    Apr 12, 2026  
2025-2026 Undergraduate Catalog

ADV 523 - Digital Branding and Strategy

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ ADV 307  
Shared Competencies Communication Skills