2025-2026 Undergraduate Catalog 
    
    Apr 10, 2026  
2025-2026 Undergraduate Catalog

IST 487 - The Impact & Analytics of Social Media Network Influence

School of Information Studies
3 credit(s) At least 1x fall or spring
We live in a digital era of unprecedented interconnectedness and viral information spread. This class explores the intersection of social media communication, influencer marketing, and social networks, covering key concepts, strategies, and analytic techniques to understand influencers, trends, and societal changes in a networked world