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Nov 28, 2024
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2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]
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RMT 457 - Electronic Retailing and MarketingMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Crosslisted with: MAR 401
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ: MAR 255 OR MAR 301 OR RMT 301
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