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Nov 28, 2024
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2019-2020 Graduate Course Catalog [ARCHIVED CATALOG]
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MBC 604 - Managing the Marketing MixMartin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
Concepts and skills needed for developing and implementing the product, pricing, distribution, and communication strategies for goods and services. Focus on building sound, actionable, integrated marketing plans based upon target market and positioning strategies.
PREREQ: MBC 603
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